About Us
Our Mission
Our mission it to create technology to help people build businesses around their passion.
Company Profile
NICHE technologies, Inc. was founded in 2006 by Michael D Murphy and angel investment. The company owns and operates a network of innovative applications and brands to help people create flourishing, valuable businesses. Passion is our pursuit.
NICHE technologies, Inc. is headquartered in Denver, CO and services the world.
NICHE technologies, Inc. is headquartered in Denver, CO and services the world.
Culture
NICHE Motto
"Dominate the Long Tail"
It takes a Symphony to dominate the Long Tail. We create software that is the music to revolutionize niche markets and industries. It’s the sound of passion colliding with economics. Every instrument plays an important role in the NICHE symphony.
NICHE Dojo
Dojo literally means “place of the Way.” Much like a martial arts practice hall, the WAY we operate at NICHE is a pursuit for mastery in the face of adversity and challenge. The true challenge is not between people and external things – but within ourselves.
Working at NICHE means going within yourself and seeing the work you do as a reflection of who you are on the inside. It’s more than “just work” or “my job.” It is inspiration and fulfillment. We are a place you go to practice being the best you can be – every day.
"Dominate the Long Tail"
It takes a Symphony to dominate the Long Tail. We create software that is the music to revolutionize niche markets and industries. It’s the sound of passion colliding with economics. Every instrument plays an important role in the NICHE symphony.
NICHE Dojo
Dojo literally means “place of the Way.” Much like a martial arts practice hall, the WAY we operate at NICHE is a pursuit for mastery in the face of adversity and challenge. The true challenge is not between people and external things – but within ourselves.
Working at NICHE means going within yourself and seeing the work you do as a reflection of who you are on the inside. It’s more than “just work” or “my job.” It is inspiration and fulfillment. We are a place you go to practice being the best you can be – every day.
Three Brothers, One Vision
NICHE technologies, Inc is led by the three brothers - Michael, Sean and Darren Murphy. Each brother's leadership comes from a unique set of experiences, skills and passions. Their bond is unbreakable.
Through an emphasis on personal growth and development, the Murphy Brothers drive the vision of the company. The NICHE vision is to create innovative, dynamic technology to help people and businesses in their niche. It is a symphony of long-tail economics and niche marketing.
Through an emphasis on personal growth and development, the Murphy Brothers drive the vision of the company. The NICHE vision is to create innovative, dynamic technology to help people and businesses in their niche. It is a symphony of long-tail economics and niche marketing.
The NICHE Logo
The logo is our concept of what it means to be a niche. It is a target.
The four parts of our logo are a market or industry. Within every market there is a niche.
Color is used to symbolize the niche. Color is passion. Passion is NICHE.
